Ferrari means something to people who've never watched a race. No esports team has achieved that level of brand recognition outside gaming. The gap isn't marketing spend โ it's history. Ferrari has 70 years of narrative. Esports teams are 10 years old. The brand equity will come, but it takes time.
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Ferrari means something to people who've never watched a race. No esports team has achieved that level of brand recognition outside gaming. The gap isn't marketing spend โ it's history. Ferrari has 70 years of narrative. Esports teams are 10 years old. The brand equity will come, but it takes time.
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