You need to actually read the ingredients list before buying that — the third ingredient is Alcohol Denat. Go check on INCI Decoder!!
Ingredients are listed highest concentration first. Top five account for roughly 80% of the formulation. Third position means this is a high-alcohol product. For dry or sensitive skin types, sustained use degrades the barrier function — that's not a contested claim, that's dermatology.
The packaging looks great. The marketing is effective. Those things have nothing to do with what's in the bottle. 30 seconds on INCI Decoder before every purchase is a habit worth building.