F1's Asian expansion has been deliberate and smart. Japan was always there, but China, Singapore, and Bahrain have added major event days. Netflix's Drive to Survive has been the single biggest factor in pulling in younger and non-traditional viewers, especially across Asia and the Americas. That docuseries alone probably added millions of fans.
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F1's Asian expansion has been deliberate and smart. Japan was always there, but China, Singapore, and Bahrain have added major event days. Netflix's Drive to Survive has been the single biggest factor in pulling in younger and non-traditional viewers, especially across Asia and the Americas. That docuseries alone probably added millions of fans.
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