Esports sponsorships have matured a lot โ we've moved from energy drinks and gaming chairs to mainstream consumer brands and financial services companies getting involved. This legitimizes the industry but also changes what kind of content teams feel comfortable creating. The audience is more diverse now and brands know it.
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Esports sponsorships have matured a lot โ we've moved from energy drinks and gaming chairs to mainstream consumer brands and financial services companies getting involved. This legitimizes the industry but also changes what kind of content teams feel comfortable creating. The audience is more diverse now and brands know it.
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Really professional analysis, thanks for writing this up.
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